The changes women go through during this stage can affect muscle, bone, energy, cognition and overall vitality for years to come.

Yet women were rarely being shown the most effective supplements for supporting these areas, despite being the ones who could benefit the most from them.

When I spoke to my mum, my aunties and other women I knew, I realised how common that gap was.

The products on the market weren’t meaningfully addressing it. So I wanted to create something that would.

I set about building a product around the most potent of these ingredients: creatine, but which was also designed to support multiple areas of female midlife health as part of their daily ritual.

And thus, Creatonics was born.